How Safe is the Future for Safe Water?

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INTRODUCTION

It was the first day of the year 2015. Harsh was busy with his daily early morning routine of supervising work at his water filling plant in the city of Bali in the north Indian state of Rajasthan to make sure that the filled water coolers were delivered on time as usual. He was satisfied with the progress his new business had made in its initial three years. Through his business, he had been able to manage routine expenses and minor investments during the last three years. However, Harsh was troubled by the increasing competition and falling profit margins. He wondered how long his business would remain sustainable and how well it would do. He also wondered whether the Break Even Point (BEP) had been reached and when this business would become self-sustainable...

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